AI-Character Video Ads for Fintech App Installs on Meta (Paid First Batch)

We're OCTO, a small product team in Turkey. Our iOS app Gold Insight is live on the US App Store, and we're starting paid ads. We're looking for a video ad creator with finance/fintech experience to lead the creative side. We're product people, not marketers, so we want you to study the app and steer us.

THE APP

Every trading day, the Gold Analyst reads the news, charts and economic data that move gold and turns them into one short, plain-English read. Plus live gold and silver prices, alerts and a news feed. Free, with paid plans. Tone: calm, clear, honest.

https://apps.apple.com/us/app/gold-insight-market-analyst/id6787908747

THE GOAL

App installs from US users on Facebook and Instagram.

THE STYLE

Cinematic, AI-made short ads with AI characters: micro-drama and mobile-game-style hooks where the first 2 seconds decide everything. The puzzle: bring that energy to a finance app whose promise is calm and clarity. Show us how.

• Real app screen recordings in every ad (AI can't invent our UI).
• Any AI tools you trust (Veo, Kling, Runway, Higgsfield, ElevenLabs...).
• The ads never call the app "AI". The read comes from the Gold Analyst.

YOU

• Have made finance/fintech video ads, ideally ones that ran as paid ads.
• Have made vertical AI-character ads with a hook and CTA, not just showreels.
• Know Meta's rules for finance ads: no profit promises, no fake testimonials, no celebrity lookalikes, licensed music only.
• Bring your own ideas and tell us when ours are wrong.
• Tell us early if the work needs more hands (editor, scriptwriter, voice).

BUDGET

• Base app video (10–25s, built from our screen recordings, reused under many hooks): $120–180
• AI hook (2–5s cinematic opener cut onto the base): $35–60, about $40 at 8+ hooks a month
• Paid trial: $285 fixed for 1 base + 3 hooks (3 finished ads), paid in full on approval
• After that: about 8–12 hooks a month plus a new base every 1–2 months

Your rate covers AI tools, credits and 1 revision round. We get full commercial rights to finals and project files.

HOW WE WORK

We run the Meta ads ourselves and share results (3-second view rate, CTR, cost per install) every 2 weeks, so each batch learns from the last. Deliverables: 9:16 MP4 with captions burned in, plus the hook clip and project files. We reply within one business day (UTC+3).

TO APPLY

1. Start your proposal with "Bullion", then one sentence: which screenshot on our App Store page would you cut to right after your hook, and why?

2. Give your price per base video and per hook, and link 2–3 samples.

3. Keep screening answers short. No free scripts, please; that's what the paid trial is for.